dominate your industry by using webinning's web analytics services to interpret and accelerate your site’s growth
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Having a high bounce rate can be an indicator of serious problems with your site. It could be the web content or your calls to action that are ineffective in captivating and engaging your visitors.
If you have a clear goal for your site, then you should keep track of how many people fulfill that goal. Once you’ve established why people are (and aren’t) completing goals and you’ve fixed your issues and calls to action, then you need to look at where people are going after converting.
Analytics helps you find out how many people are getting to these target pages and if they are completing goals from these pages. If not, where are they getting lost?
Tracking site search is something very few people actually do, let alone pay attention to. The second part of site search analytics is determining what people do afterwards.